HP iPod sales accounted for an average of only 5 percent of all iPods sold since the two companies struck their deal, according to Apple. HP sold about 8 percent of all iPods in the June quarter, according to Apple's quarterly report. Apple said that its bigger rival had decided the iPods did not fit into its strategy. HP's new chief executive Mark Hurd has moved to simplify and streamline the company, and a spokesman said iPod sales were not a "huge deal".