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Wednesday, August 02, 2006

Diamonds are No Longer a Girl's Best Friend

Diamonds are no longer a girl's best friend, according to a new U.S. study that found three of four women would prefer a new plasma TV to a diamond necklace.


The survey, commissioned by U.S. cable television's Oxygen Network that is owned and operated by women, found the technology gender gap has virtually closed with the majority of women snapping up new technology and using it easily.

Women were found on average to own 6.6 technology devices while men own 6.9, and four out of every five women felt comfortable using technology with 46 percent doing their own computer trouble-shooting.

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