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Tuesday, January 16, 2007

How Many Starbucks is Too Many?

If you stand on the corner of Regent Street and Wigmore Street in central London, you are within five miles of 164 branches of Starbucks. This is a fact that is liable to provoke sudden dizziness, followed by a deep, soul-corroding fear for the future of humankind, sending you scuttling to your bedroom to throw yourself, sobbing, underneath a pillow - although this won't help much either, since that pillow itself is within five miles of 158 branches of Starbucks, if it's my bedroom you're in, which, now I come to think of it, I hope you aren't.

You can calculate your personal "Starbucks density" on the company's website (Starbucks.com/locator), but be warned: any figure you come up with now will soon be out of date. Yesterday, the company announced a massive UK expansion, focused on London, where it expects to open new outlets at the rate of one a fortnight over the next 10 years.

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