Dramatic video of EMTs struggling to save the life of former Playmate Anna Nicole Smith surfaced Friday on the Web, hours after the paparazzi outlet Splash News & Picture Agency reported that rights to the graphic video sold for more than $500,000.

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The video shows paramedics working on the unresponsive reality star as she was wheeled from the Seminole Hard Rock Hotel and Casino in Hollywood, Fla. Splash News screened the videotape to potential media buyers at their Los Angeles headquarters just hours after Smith's death Thursday afternoon.