Betting weary-but-wealthy baby boomers are willing to do just that, mattress companies are fluffing up their selections of ultra-luxe beds that retail for more than the cost of cars, college tuition and parcels of land.


With a heart-stopping price tag approaching $50,000 -- $49,500 to be exact, although the price will climb to $59,750 in April -- the Vividus bed launched last year by the Swedish manufacturer Hastens is among the most expensive sold in the United States.