Fans can name their price, from £0-100, and download In Rainbows on Wednesday. Ex-Smiths guitarist Johnny Marr praised their trust in human nature. He said: "We'll see if their good faith is going to be rewarded. I think it will work."

Instead of listing a price, the group's website simply says: "It's up to you," and then adds: "No really, it's up to you."