40% of College Students Plan to Buy Macs
Eying a cool new MacBook for college (or for your kid at college)? According to a survey cited by Morgan Stanley, roughly 40% or college students say that their next computer purchase will be a Mac. This will result in a higher market share for Apple in the future.
The basic argument here is that students who are used to Apple products grow up, get jobs, and make money. They will then buy more Macs, and will also make Apple products more "mainstream" and become more common in the workforce. Huberty offers Linux as an analog, suggesting that as Linux-savvy students got jobs and then Linux saw large market share gains.