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Friday, August 29, 2008

Apple CEO Steve Jobs Dead? Published Obituary

Ummm, how do you publish an obituary by mistake? Either someone is dead or they aren’t….or you have insider information. Maybe there is just a huge database of obituaries at Bloomberg ready to roll in case someone important dies.

An electronic gaffe at news outlet Bloomberg mistakenly sent an incomplete obituary for Apple CEO Steve Jobs over the wire on Wednesday afternoon, and a tipster promptly sent the soon-retracted file to gossip blog Gawker.

The lengthy file contains not only a preliminary obituary for the iconic Apple chief, but also a list of suggested contacts for a more extensive story--Apple co-founder Steve Wozniak, Oracle CEO Larry Ellison, and early Apple evangelist Guy Kawasaki, among others.

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