First it was the panic over Steve Jobs looking too skinny. Then it was Forbes accidentally posting his obituary. Today it is the rumor of a heart attack. For crying out loud people, the guy is not dead. Believing stuff you see on CNN’s version of YouTube news doesn’t help either.

The report is ``not true,'' spokesman Steve Dowling said in an interview. The shares fell as much as 5.4 percent after a post on CNN's iReport.com citizen journalist Web site cited an anonymous source saying Jobs was rushed to the hospital after suffering a ``major heart attack.'' The report has been removed.