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Friday, January 16, 2009

Ford’s New Dashboard Design

Behold a new prototype dashboard by Ford in collaboration with Smart Design (the designer for the super-easy-to-use Flip camcorder) for their new breed of "green" cars.

The dashboard gives drivers a "wealth of info" without confusing or distracting them. And when Ford researchers tested the new design, they found that drivers get obsessed with achieving a "high score" of getting the highest fuel efficiency:

In order to play into the research finding that drivers are looking for a high score when it comes to fuel efficiency, one high-resolution LCD screen on the dash features an eye-catching rendering of curling vines blooming with green leaves. It’s more than a decorative element; it’s a data-visualization tool intended to change the way people drive. If a driver wastes gas by aggressively accelerating or slamming on the brakes, for example, the vine withers and leaves disappear. More leaves appear if individuals drive more economically.

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