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Monday, February 02, 2009

Ads That Watch You Watching Them

More about those ads that watch you as you watch them. I'm not sure how this will help advertisers, it’s not like they can tell if you liked the ad or if it was even effective at all. Besides, they already target ads towards people they “think” are watching (beer ads during Super Bowl, Midol ads on the We channel), this just helps them change the ads on the fly.

Small cameras can now be embedded in the screen or hidden around it, tracking who looks at the screen and for how long. The makers of the tracking systems say the software can determine the viewer's gender, approximate age range and, in some cases, ethnicity - and can change the ads accordingly.

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