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Friday, July 17, 2009

Apple Wanted 'Laptop Hunters' Ads Pulled

You know your ad campaign is doing well when Appleā€™s lawyers call you. Considering Apple's own "I'm a Mac" ads, the company trying to get Microsoft to stop running these ads is just priceless. Apple and Justin Long had no comment for this story.

And you know why I know they're working? Because two weeks ago we got a call from the Apple legal department saying, hey -- this is a true story -- saying, "Hey, you need to stop running those ads, we lowered our prices." They took like $100 off or something. It was the greatest single phone call in the history that I've ever taken in business.

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