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Friday, August 07, 2009

Pee in the shower to save rainforest

New TV ads are encouraging Brazilians to save water – by urinating in the shower. Brazilian environmental group SOS Mata Atlantica says the campaign, running on several television stations, uses humor to persuade people to reduce flushes.

The group says if a household avoids one flush a day, it can save up to 4,380 liters (1,157 gallons) of water annually.

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