It doesn't only look beautiful, and it would make Jon Ive and Steve Jobs wet, but this naked Coca-Cola can would help save energy while reducing air and water pollution. Would it really make a difference? Let's do some math:

I assume the consumption only increases through time, but let's take the daily 2007 numbers from Global INForM Cases Sales database: The total number of Coca-Cola cans sold per worldwide is 67,873,309. Diet Coke and Coke Zero sold 35,387,241, while My Coke sold 103,260,550. Yes, that's all per day.


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