At $69,500—roughly the price of a Porsche Cayenne S hybrid SUV—there’s the Vividus king-size mattress set from Hästens Sängar AB, of Sweden. Hästens says it takes 160 hours to assemble this mattress entirely by hand, which has a Swedish-pine frame with thick layers of horsehair, cotton, flax and wool inside. The company says since introducing the mattress in 2006, it has sold 250 of them world-wide.
There’s an arms race under way in the world of luxury mattresses that jittery economists and sluggish home sales seem unable to stop. Even at the middle-to-upper-middle tiers, mattress prices are creeping up as companies cater to mainstream demand for luxurious sleep.