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Intel Names will.i.am Director of Creative Innovation

Intel has just announced that it has named the Black Eyed Peas front man will.i.am the company’s new Director of Creative Innovation. Ummm, what?

As an extension of his insatiable fascination with technology, which plays a significant role in his professional and personal lives, will.i.am will engage in a multi-year, hands-on creative and technology collaboration with Intel Corporation. He already sports an Intel ID badge, which he proudly showed off at a news conference in Anaheim, where Intel is holding an internal sales and marketing conference.

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