The Newest Apple Store Will Be Almost Invisible



It turns out Apple’s questionable rebuild of its 5th Avenue store wasn’t in vain—the company now has the ability to make some pretty daring glass structures. Case in point: this French shop will be almost totally transparent.

Unlike the 5th Avenue retail carnival, which is almost entirely underground and encased by normal walls, this impending store in Aix en Provence, France will be both above ground and encased in glass. With the exception of one back wall, the only thing separating the Barre des Génies from the elements will be giant panes of glass—meaning it’ll be a pretty neat edifice to view from the side, peering straight through the entire thing.


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