Purchase A Giant Pepsi To Raise Money For Diabetes Research
I honestly didn’t believe this one was for real at first. No way even KFC, purveyors of a sandwich that uses fried meat as a delivery mechanism for fried meat, would seriously market a soda size called the “mega jug.” And even if they did, they’d never have the chutzpah to donate “mega jug” dollars to juvenile diabetes research.
Sadly, I had totally underestimated KFC’s capacity for irony. The mega jug is a half gallon of soda, and this is a real local promotion. The Juvenile Diabetes Research Foundation defends it thus: “JDRF supports research for type 1 diabetes, an autoimmune disease that results when the immune system attacks the cells in the pancreas that produce insulin, therefore requiring a child or adult with the disease to depend on insulin treatment for the rest of their lives. It is a common misconception that type 1 diabetes is caused by obesity or eating too much junk food or sweets.”
