You just knew a boatload of bootleg Steve Jobs merch would start flooding in after his passing last year. Like street vendors outside of the World Series, online retailers started producing T-shirts, books and other various and sundry items. But after a Chinese manufacturer unveiled a miniature Steve Jobs prototype doll, Apple’s legal team pounced.
Apple’s lawyers sent a letter to the Chinese company stipulating that “any toy that resembles the technology company’s logo, person’s name, appearance or likeness of its products is a criminal offense,” according to a report from The Daily Telegraph.
In California, personality rights (California Civil Code Section 3344), which address the use of a person’s name, likeness, voice, or signature without their prior consent, last through the entirety of a person’s life, and for 70 years after their death.