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Are No-Name Batteries a Better Value Than Major Brands?

Duracell? Energizer? The cheapie packages of AAs at the dollar store? Tired of dumping money blindly on batteries for Wii remote controllers, flashlights, Nerf guns, and the like, a physicist decides it’s time to investigate which batteries truly give the most bang for the buck.

Rhett Allain, an associate professor of physics at Southeastern Louisiana University, had gotten into the habit of buying batteries based strictly on price. Mostly, this meant skipping the Duracells and Energizers of the world and purchasing cheapie off-brands at dollar stores instead.

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