Seller Sues eBay Because Bidders Don’t Always Pay The Maximum
The suit, filed in the U.S. District Court in Northern California on behalf of an Arizona man, gives the example of someone who is willing to pay up to $100 for an item. But even though eBay’s automated system knows this maximum, it only incrementally increases the buyer’s base bid to the level at which it beats other existing bids. So if, because of this system, the buyer only pays $95 for the item, the plaintiff believes “the seller is shortchanged $5.00 solely as a result of intermeddling by the purportedly neutral auctioneer.”
